Lonsdale London a true brand with history going back to Soho London in the sixties. Created by Bernard Hart a true londoner and boxing lover. His initial goal was to provide the London area with decent boxing equipment, however his pursuit reached higher levels. Located in the heart of London Soho, his brand was soon adopted by various youth groups and picked up by popular artists.Today Lonsdale London is still going strong, presenting 2 main collections a year. Read more about Lonsdale London.