Lonsdale London

Lonsdale London, The Brand and her Story.

Der Graf von LonsdaleMore than one hundred years ago the 5th Earl of Lonsdale, Hugh Cecil Lowther, introduced the first boxing match with boxing gloves. He can be called the father of modern boxing.


die Arsenal Fussball Mannschaft In the 1930-ties, The Earl of Lonsdale „Hugh Cecil Lowter“ also known as the Yellow Earl due to his love for the colour yellow, was the president of the successful Arsenal football club in London. Furthermore he the was the chairman of the „National Sporting Club England“ which later became the British Board of Boxing Control. He also was the founder and the first president of English automotive association (aka AA). Due to all these activities he soon earn the reputation as “England’s Greatest Sporting Gentleman” 


Lonsdale Shop

Soho, London

In 1960 „Bernard Hart“ a professional boxer opened his first Lonsdale store in the Beak Street, in the middle of London’s fashion and trend area Soho. In his first shop he offered professional boxing equipment under the name Lonsdale London, this with the approval on the use of the name by the 5th Earl of Lonsdale. Soon after the opening of this first shop, Mr. Hart started to offer garments wearing the name Lonsdale London.



der Jam
Being in the centre of Soho, the brand was growing fast and soon it was picked up by upcoming artists. The front man of the 70-ties band “The Jam”, Paul Weller was the first ambassador of this great brand. More artists would follow and herewith the first footsteps of Lonsdale are made in the world of fashion.

der Lonsdale Gürtel

The Lonsdale belt

The „Lonsdale Challenge Belt“ is still a precious and desired boxing title in the great Britain It represent the origin of boxing, a portrait of the founder of modern boxing can be found on the front of this historical belt.


Numerous world class boxers were equipped with Lonsdale. This list include great names like, Herny Cooper, Lennox Lewis, Mike Tyson, Muhammad Ali, Evander Holyfield and many more.

Lennox Lewis, ehemaliger Weltmeister in Schwergewicht Mike Tyson, ehemaliger Weltmeister in Schwergewicht Muhammed Ali, ehemaliger Weltmeister in Schwergewicht



Fotoshooting Australien 2007Fotoshooting, U-Bahn Düsseldorf 2006

Since 1993 Lonsdale is worldwide distributed through licensees, who has brought the brandname from basic sportswear to a whole new level in the world of fashion.



Lonsdale has become a popular brand among celebrities. In the past, personalities like Mike Tyson, Paul Weller (The Jam), Madonna, Sylvester Stallone, Kylie Minoque und Mick Jagger worn Lonsdale  - more recent stars were spotted wearing Lonsdale are The Game, Mel B (Spice Girls), Angelina Jolie, Oasis an many more.

The Game, Jayceon Terrell TaylorThe Game, Jayceon Terrell TaylorKylie Minoque


Das Lonsdale Loves All Colour Kampagne Logo

Lonsdale Loves All Colours

Since many years Lonsdale is involved in social projects. The latest project is called Lonsdale Loves All Colours, an initiative against violence and racism. In Germany this project was carry out together with the local association „Augenauf” in Zittau/Sachsen.


DGB Bildungwerk NRW eV. unterstuetzt Lonsdale


August 2012 - The DGB Jugend NRW (North Rhine and Westfalia), a non profit organization for social development, supported Lonsdale London in her social engagement for more tolerance.

das Lonsdale Loves All Colours Kampagne T-Shirt



Visit our Lonsdale Shop for the most extensive Lonsdale London offer online.                   the iconic Lonsdale London logo




Shipping to EU Member States

For shipping to other EU countries than Germany we charge € 9,- per order. Free shipping for orders exceeding € 150,- . We ship with DHL and German Post, depending on where you are and how fast the local post works, you can count with delvery leadtimes of 4 to 10 working days. All shipments can be traced through their unique shipping number.

Punchbags to Benelux countries
uptill 31.0kg € 30,-
over 31.0kg € 40,-
Shipping costs to other EU countries on request.

Shipping worldwide

For shipping Worldwide (outside of the EU) we change € 20,- per order. We ship with DHL and German Post, depending on where you are and how fast the local post works, you can count with delvery leadtimes of 4 to 21 working days. All shipments can be traced through their unique shipping number, in some countries even trough their local post website.
Shipping costs for punch bags tot non EU countries on request.

Shipping to Germany

Truestore.eu covers a part of the packaging, recycling, insurance and shipping costs and charges a shippping contribution of € 4,90 per shipping within Germany. Free shipping for order with order value exceeding € 80,- (only valid within Germany, does not apply to punch bags).

Punchbags shipping within Germany
uptill 31.0kg € 15,-
over 31.0kg € 25,-

DHL parcel service

We use DHL or German Post services by default. Easy and comfortable delivery to your doorsteps or to a Packstation, also with cash on delivery option. DHL / German Post also deliver on saturdays. In case you arre not at home at time of delivery, you can pick up your shipment at your nearest postoffice or post station, or have it comfortably send to one of 2500 packstations in Gemany and pick it up 24/7. From experience we learn that DHL needs about 2 working days to deliver within Germany and about 2-3 working days to Aurtia and Switzerland. All our DHL or German Post shipments are traceable through an unique shippingnumber, which you receive directly from DHL once we handover your shipment to them. In case you have not rececived this email from DHL, 24 hours after receipt of a shipment notice from TrueStore, please contact us.